Marketing for the event

We have invested heavily in the marketing strategy for the event. The 2007 London event attracted 10,000 language professionals. Below is a brief outline of the marketing activity that will be involved before the event.

Advertisements

  • Advertisements in leading national newspapers
  • Advertisements in Language Magazines
  • Extensive sponsored advertising on all major search engines
  • Banner advertising on all partner websites

Inserts

  • 38,000 tickets in Various National Newspapers
  • 67,000 tickets in TNT Magazine,
  • 130,000 tickets in various Language Magazines in the UK
  • 5,000 tickets in the Association for Language Learning Autumn Newsletter
  • 6,500 tickets in the Institute of Linguists forthcoming newsletter

Other ticket distribution

  • 100,000 tickets mailed to registered users of www.toplanguagejobs.co.uk
  • 12,000 tickets mailed to named Heads of Modern Languages of schools throughout the UK and Europe
  • 8,000 tickets mailed to previous year's visitors
  • 25,000 tickets mailed or bulk delivered to language schools, colleges, universities, adult education establishments and other places of language training throughout UK
  • 1,000 posters sent to language schools, colleges etc plus exhibitors, language bookshops and centres
  • 50,000 tickets requested by exhibitors for mailings to their own databases
  • 19,000 tickets in response to requests from the website. During the 3-4 weeks prior to the 2007 show, tickets requests were averaging between 1,200 - 1,500 tickets per week

We are expecting in excess of 10,000 language visitors to attend the event.